OK, these link building ways aren’t restricted to only a ‘WordPress’ blog but to any kind of blog but since WordPress is undoubtedly the “best blogging platform” winner, hence, the title of this post.
So that’s out of the way and let’s focus on the agenda.
What is Link Building & Why Should You Care?
Shame on you if you’re a blogger and yet, you don’t know about link building. You need links to survive in this badass blogging world.
Did you know advertisers shell out even four-figure dollars to get a SINGLE link from major publications? That’s the power of links!
Links are nothing but a vote of approval. It’s like when you write a post and 100 other people link to it, Google understands your blog post to have some authority and as such, the search rankings get better.
On hindsight, there are arguments by few experts claiming you don’t need to focus on link building if you can “game” the system. I won’t get into an argument here but personally, I feel links are good for online visibility.
WordPress Blog Link Building Strategies
In the next couple of minutes, you will read about 8 WordPress blog link building strategies beneficial if you can put them to good use.
WordPress Blog Link Building 1: Monitor Brand Mentions
Monitoring your brand mentioned on other websites helps you get backlinks.
Website publishers often quote brand names in their content. Mostly, the brand names are not linked. What you have to do is finding pages on the web that mentions your brand name but does not link to it.
Brand names without hyperlinking is good too because Google counts it as brand citation but on the other hand, it does not bring traffic to your website. Your job is to find web pages mentioning your brand name and contacting them to add your website link to it. Since they have already mentioned the brand name, convincing will not take much time.
The volume of links will vary depending upon the manual labour you are ready to put in searching for the web pages and contacting them personally but the effort is worth it. Having someone to do this task helps.
Follow this process.
- Use Google Alerts or any similar tool to setup alerts.
- Whenever anyone mentions your brand name, the tool will send you email alerts.
- Check the information and verify the mention.
- Contact the website owner and request to give a link.
You should read these resources for more information.