WordPress Blog Link Building 2: Content Social Shares
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This is all about monitoring content engagement on your website to build backlinks.
When you publish a post on your blog and encourage social shares, monitor who is sharing the content and find out if they have a website / blog. If they have, contact them with the proposal to link the content piece from their website.
This is a good way to get additional links. The volume of links will depend on how popular your website content is.
You can follow this process.
- Make your content live.
- Monitor its social shares using tools like Topsy.
- Visit the social profile of the sharers and find if they have a website.
- If they have, send a personal thank you email and a query as to whether they can share the same content on their website or not.
The above is a simple process where you depend on ‘chance’ to see if anyone is sharing your content. This is not long-term. The long-term method is to build your own authority and connect with authority influencers.
Connecting with other authority users on social networking websites and getting them to share the content with their followers is a good way to multiply social media sharing effect.
Just imagine if a famous blogger like Darren Rowse shares your content, how much effective would it be? Social updates from authority influencers get awesome exposure. To use this for your benefit, follow this 3-step process.
- Identify Authority Users:
You need to identify few authority users and connect with them. Identify them according to their work profile and its similarity to your niche.
- Build Relationships
The best way get the attention of an authority figure and build relationship is to promote his/her content. Share posts from his/her blog, be a follower, leave meaningful comments, do lots of retweets and more. These activities will grab his/her attention, prompting to connect with you.
- Reach Out
Your chosen authority figures won’t simply share your content unless it is valuable for their audience as well. If you have written some high valuable content which will be useful to the audience base of the authority figure, reach out with a request to share it.