WordPress Blog Link Building 8: Building Links from Images
It’s a fact that images attract more attention with viewers. There are statistics that say that content with images get more than 90 percent views that content which does not have any images. Moreover, social media posts with images get more action.
When you add images on your website or blog, anyone can download and use it for free even though it is a copyright violation is you had created the image and not sourced it from somewhere.
If you employ a good tracking system, you can track who are using your images on what domains and contact them to build backlinks from images.
Why allow people to use your images for free? You can good build backlinks from them. Let’s see how it is done.
This is a very legitimate and recommended strategy to build quality backlinks and most requests will get favourable response.
It is not a massively scalable method because the process is time consuming as you have to locate images used on other websites and send manual requests.
However, if you follow through the process, you will get branded anchor text positions and to reduce the burden of manual work, you can contact only high quality websites whose backlinking will add value to your website.
How do go about ensuring image backlinks?
- Go to your target image, right-click on it and select “copy image URL”.
- Go to Google Images and click on the camera icon.
- Paste the URL in search box or upload the image from your computer.
- The results will display all those places where the image has been used.
- Verify the ownership of the image.
- Filter through the websites and contact the website owners requesting link credit below the image.
To contact the website owners requesting link credit, you need to follow a process. The process is to create an outreach list simultaneously as you are tracking the images. The list will include all the sites where the images are being used and your understanding of which of these sites offer a good backlink opportunity.
The outreach list should include:
- contact name
- date of contact
- email address
- social profile links
- image URL
- image type
- specific image link
- target website details like PR and DA
Once these details are ready, get ready to outreach the webmasters. Keep the tone of your emails polite and nice; don’t try to be confrontational, abusive, threatening or blackmailing. You can use this template:
I came across your site and noticed that you have posted one of your company’s images. I wanted to say thank you for using our image and ask if you wouldn’t mind linking back to its original source.
Here is the original source of the image – [source URL].
Since webmasters do not want trouble, the response rate is going to be high. Follow up after 7 days for non-responsive webmasters and repeat the process.
Track what backlinks you acquired with this process and the value it added to your website.
You can read these resources for more information.
Link building for your WordPress blog is a very serious activity. There are 100s of ways and this is just the beginning.